Who am I?

Hi, thanks for stopping by! I'm Erica, an international researcher with a passion for all aspects of human-centered design.

I have half a decade of experience leading, supporting, and designing user-centered research for businesses, non-profit organizations, and international aid agencies. My foremost goal is to use the insights from my research to make context-specific, practical, data-driven decisions. Feel free to reach out if you'd like to know more!

erica

Specialties

  • Quantitative

    Sampling design, regression modeling, quasi-experimental methods, A/B testing, impact evaluations, randomized controlled trials

  • Qualitative

    Ethnographic research, longitudinal studies, focus groups, heuristic evaluation, diaries, one-on-one interviews

  • Software

    R, Stata, NVivo, Latex, Illustrator, HTML, UserZoom, UXPin